Optimizing your site to bring in leads is an obvious choice. However, it’s not as easy as putting a “Click Here” button on your homepage and seeing leads flow into it.
Instead, marketers and designers need to take a more strategic approach. In this post, we’ll review some quick ways to optimize your website for lead generation.
To figure out how to improve our website, we’ll need first to acquire a basic knowledge of lead generation.
What factors are involved in a casual web visitor becoming a lead?
Lead generation usually starts when a web user hits a call-to-action (CTA) on your website blogs or pages. This CTA will lead users to a landing page with an online form to collect the user’s contact details. When visitors complete the form, they are taken to a thank-you webpage.
After we’ve covered the fundamentals of lead generation, we can go into the specifics.
Best Method To Optimize Your Web Site to Increase Lead Generation
Let’s explore 10 methods to optimize your website to generate leads.
Incorporate for those pages that receive the most attention
It’s crucial to assess your current lead generation before starting so that you can monitor your progress and identify the areas in which you need to improve. Certain pages could generate leads, and you may not even know you’re doing it.
For the first time, look at the places where most of your internet traffic and outreach originates — the sources of leads. Here are the most common locations where businesses can get their visitors:
- E-mail Marketing: The traffic could come from users visiting your site from your email.
- Social Media It is possible that traffic comes from users who are part of an activity via one or more of your social media accounts.
- Live Chat It could be from users who connect with your customer service team via an online chat page on your site.
- Blog Posts Your blog posts could be the source of traffic. Blog posts that are the most successful.
After you’ve identified the source of those potential leads are being drawn from it’s important to ensure that the websites they’re landed on are doing all they can to keep the interest of a potential visitor.
For instance, if by using the tools for analyzing your analytics, you find that the majority of your potential customers are clicking inbound links to your website via the Facebook pages you have, the subsequent step is to make sure you update the pages that they’re navigating to with information that keeps them interested and actively engaging with your website. For your most frequently visited web pages, add more extensive information so your visitors can browse through forms that ask for their contacts’ information.
Analysis the performance of every lead generator
Check that each of your current lead generators is helping your business by using a tool such as Website Grader, which analyzes the lead generators you use (including the landing page and CTAs) and provides suggestions on improving the content you already have.
You can also examine websites that are doing well versus those that are not performing equally well. Let’s say, for instance, that you have 1,000 visitors to Landing Page A and 10 of them completed the form and were converted into leads. In the case of Landing Page A, you can achieve a 1% conversion rate. Suppose you have a different landing page, Landing Page B, that gets 50 visitors that turn into leads per 1,000 visits.
It would translate to an average conversion rate of 5% which is amazing! The next step could be determining how Landing Page A differs from Landing Page B and improving Landing Page A accordingly.
You can also consider running internal reports. Examine website visits, CTA clicks, and thank-you page shares to see what offers work best, and then create new ones similar to them.
Make sure you are optimizing every stage where lead generation takes place
If your customer was looking for “lawn care tips” and came across your blog post that reads, “10 Ways To Improve Your Lawn Care Regimen,” it’s best not to link to an offer to consult with a snow removal expert. Be sure that your services are connected to the website they’re posted on so that you can profit from people’s interest in a specific subject.
When a user is on your site when they arrive, you can begin studying the conversion process. The path begins when a user visits your website and concludes (hopefully) by filling out a questionnaire and becoming a lead.
Sometimes, a user’s journey needs to reach the intended goal. In such situations, you can enhance the conversion process.
How? You can take a page from the Surety Bonds‘ book. They struggled to convert visitors at the desired speed, so they did an A/B split test (two variations of the landing page) with Unbounce to determine the best strategies for each landing page. In the final analysis, they decided to switch a link to the form, add a form on their site’s homepage, and answer different types of questions through their form.
The result? The result? 27% rise in lead creation.
If you plan to conduct an A/B test on the landing page, make sure to check the three essential elements of the lead generation procedure:
Choose colors that contrast with your website. Be simple and use a tool such as Canva to design images quickly, easily, and cheaply.
The Landing Pages
In one HubSpot study that surveyed HubSpot, companies with more than 30-page website landing pages generated 7X more leads than businesses with just 1-5 landing pages.
The Thank-You Pages
Most of the time, these landing pages receive all the attention during this lead-generation process. However, the thank-you page visitors take to after they fill out an online form to the landing pages and transform them into leads should be addressed.
In addition to thanking you, provide a link to allow your new leads to take your offer to your thank you page. It is possible to include social sharing buttons. It can include buttons for social sharing and even a form to sign up for another similar offer.
Bonus The Kickback Email
When a visitor is converted into an actual lead, and their data is added to your database, you will have the possibility to send them an email that is a kickback email, i.e., a “thank-you” email.
In a HubSpot investigation on the engagement rate of thank-you messages versus non-thank-you emails, kicked-back emails increased the engagement rate (opens and click-throughs) of traditional email marketing. Use kickback emails to add a super-specific CTA and promote sharing via email and social media.
Begin with a simple CTA on your home page
If the design of your website is the thing that draws a user’s interest, then the CTA is the reason it stays in place. But it would help if you didn’t overwhelm your users with a call to look at the most lengthy or complex information you can offer.
Your homepage should be on the top of the funnel for marketing and should therefore offer either a trial for free or a subscription to a regular campaign, like newsletters. Think about including one of these CTAs on the top page of your site:
“Subscribe to Updates”
Most consumers prefer their browsing experiences to be nebulous as their purchasing experience. Sometimes, they must prepare to purchase something the first time they come across your site.
To educate them about you without effort or commitment from their side, ask them to sign up for an email that informs them of the latest industry trends and updates to your products. Make sure you follow up with those who decide to stay on the list to assess their enthusiasm, and eventually, they will become Marketing qualified leads (MQLs).
“Try Us for Free”
Trials that are free and demos are the cake and butter. They help you generate interest in your business and make contact lists of potential customers testing your product.
Make your product available on your home page for users to try at no cost for a brief time with the CTA and the form where you can get your customers’ names and email addresses. After every active demonstration, you should follow up with the customer to find out what they thought of the demo.
Provide access to download ebooks on specific blog post
Another way to get curious about your company is to create blog posts that promote whitepapers or ebooks in which your site users can discover more information about the subject they discovered in your website’s blog.
It is where lead generation comes into SEO or search engine optimization (SEO).
Blog content is the best way to build the authority on your website needed to rank your website’s page on Google. Organic visitors that come via Google are typically more focused on finding solutions to problems you can solve, making this type of lead generation extremely valuable.
In the beginning, conduct keyword research about a topic relevant to your field, and create a group of blog posts on the subject. Create an outline that goes more deeply into the subject. Make this report an electronic PDF that blog visitors can download with their name, business name, and email contact.
Utilizing the three-part process of conversion that was previously described, email each person the downloaded content, and follow up with them using an email kickback email to keep each lead’s curiosity in the material you’ve offered them.
Create an online chat service on your site
Live chat services are expanding not only in the quality level but also in how people use them to hear about the companies they may like to purchase from. It would help if you took advantage of the potential for lead generation.
Review your site for leads to be generated through live chat to determine what pages visitors spend the most time on. If you have the right development resources, You can set up a live chat tool on pages where customers require the most help or information. It lets you casually gather and record information about customers’ needs while also providing answers to their inquiries.
Depending on who begins with the chat and your customers’ queries, you can even incorporate the customer service team into the live chat feature depending on who starts the chat and what questions your visitors have. It will ensure that every visitor to your website can get their questions answered regardless of the conversation.
Customize the look of your CTAs
Dynamic content allows you to tailor your site visitors’ experience to each web user. Visitors who visit your site will be shown images, buttons, and items specifically designed to match their interests, pages they’ve seen, or products they’ve bought previously.
In addition, personalized calls-to-action results in 42% more users than simple ones. Also, dynamic content and personalized content on your page will help you to generate leads.
What’s the way it works? Here’s an example of how your home page might appear to a potential visitor:
It is what it should appear to a potential client:
Do you see you can see the “Welcome Back” header? People visiting websites reminiscent of an earlier time frame are likelier to stay and begin conversing with you.
To enable the dynamic information (or “smart content”) on your website, it is necessary to utilize an application such as CMS Hub.
Test, test and test
It is an important part of the procedure enough. A/B testing can help you improve your click-through rate.
For instance, when friend buy conducted an A/B test of their calls-to-action, they found a 211% increase in click-throughs for the CTAs. A simple test like testing the text of your CTA, the design of the landing page, or the images you’re using can significantly influence the one a friend bought discovered.
Nurture your leads
Keep in mind that no lead is likely to turn into a client. Leads are only the best if you nurture them with your efforts.
Incorporate leads into an automated workflow after they complete an online questionnaire on the landing page to ensure they keep in touch with your company and send them relevant information that matches their needs. Lead nurturing should begin with pertinent follow-up emails with quality content. When you nurture them, take all you can about them and adapt your subsequent emails accordingly.
It is an excellent example of an email to nurture leads: email:
This email sender provides excellent content, walks them through the process, and directs them to the final. Based on Forrester Research, companies that nurture their leads get 50% more leads that are ready for sales than those who don’t nurture their leads at a 33% less cost. So get emailing.
It is dependent on leads for closing sales and expanding your business. With these tips to your advantage, you can make the most of every opportunity and keep happy customers from leaving your site.
I am a professional Blogger, SEO Expert and Affiliate Martketer. I shared my idea and thoughts about blogging etc.