What Is B2B Marketing Automation And Whate are the Best Software?

 Marketing Automating can help your team improve productivity and nurture new prospects.

Under the umbrella of marketing automation tools, there are B2B-specific marketing automation tools that are software suitable for marketers in B2B.

B2B Marketing Automation

B2B marketing automation lets the organization simplify marketing activities and role-based responsibilities using processes and triggers. B2B marketing automation aims to ensure that your staff is effective and efficient while also fostering the leads you have.

B2B Marketing Automation Examples

Below are some instances of how you can utilize B2B marketing automation for your staff.

• Follow-up workflows trigger when leads go to websites with high intent (e.g., product page, pricing page).
  
• Create educational workflows you can distribute to new customers; included resources could contain videos, tutorials, and knowledge base content on accomplishing the most basic jobs.
• Nurture is a leader in content that proves you’re the leader in your industry. It is tailored to their particular needs and objectives. It helps you convince potential customers that you’re the best choice for their needs.
• Offer rewards to customers loyal to your brand, such as giving customers a coupon code after they successfully introduce an additional customer or have completed a transaction.
• Create email marketing campaigns that include lead nurturing to learn which ones are most effective for your target audience as well as being able to handle a larger number of leads.
• Notifications to team members when a prospective customer performs a step.
• Configure workflows for Webhooks, Lead Scoring, and lead rotation (to sales).
• Complete data fields automatically and keep current data up-to-date so there is no need to enter data manually.

B2B Marketing Automation Software

These are the as follows-

HubSpot’s Marketing Automation Software

Price
HubSpot Marketing Hub comes in the form of a perpetually free version. To automate marketing across all channels, purchase a Pro Plan ($800/mo) and an Enterprise package ($3,200/mo) is recommended.

Key Features

Through HubSpot, You can design and automate gorgeous and personalized email drips that help nurture potential customers. This tool can help you deliver the correct type of message to the correct prospects at the appropriate time according to the criteria of your audience.

Read more: What is Guided Selling & How Does it Work? 5 Best Software Tools.

Utilize the visual editor to quickly create workflows using advanced segmentation algorithms to decide which audience members need to be included in your processes. HubSpot lets you customize emails to your customers within these workflows by pulling details of your HubSpot CRM.

The workflows you can create are triggers to help with lead scoring, lead rotation, creation of webhooks for data entry, lead scoring, and even internal alerts (e.g., notifying your sales team every time prospects complete a specific step).

Versium Reach

Price
It is possible to purchase B2B Digital and B2B Direct plans, which start with a monthly fee of $300 and are annually billed. You can also choose pay-as-you-go plans.

Key Features

Versium Reach makes it easy to see marketing information. For a B2B marketer, you can see a quick snapshot of prospects so that you can efficiently tailor content and other materials for marketing to meet their needs throughout all stages of the buyer’s journey.

Read more: How Sales Call Recording Software Can Make Your Sales Team More Productive and Successful.

You can also create specific B2B audience segments that you can use across your marketing channels online.

Read more: Salesforce’s Web-to-Lead Forms: A Complete Guide.

Versium Reach also automatically manages your data for you. It will present your top goals; it doesn’t require checking different data sources.

Marketo Engage

Price
Contact Sales to inquire about pricing.

Key Features

Marketo Engage is a B2B marketing tool that lets users categorize their audiences and enrich the data of their audiences through engagement statistics and consumer profiles.

Experience automation helps your customers stay connected and increases engagement through the buying process. The system provides content tailored to is personal to the audience on a larger scale thanks to the assistance of AI.

ActiveCampaign

Price
Four plans are available, costing a different price depending upon the number of contacts and the features you require. The plans start at just $9 a month.

Key Features

The ActiveCampaign Marketing Automation tool provides you with the capability to automate various tasks, including sending welcome email campaigns and tracking the level of engagement (by engaging tags, fields that you can customize, and much more).

Read more: Clickfunnels Vs Shopify: Which One Is The Best for Your Business?.

ActiveCampaign draws data about your customers through all channels they can access, like live chat, social media, websites, and SMS. It will automatically identify your most interested viewers.

Get started using B2B Marketing Automation

B2B marketing automation can help reduce your B2B marketing staff’s time, boost their efficiency, and help them connect with more qualified leads. Find the best solution for your team, and start using Marketing automation for B2B.