Emma Email Marketing Review: Should You Give It A Try?

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Today, online marketers have no lack of tasks to complete. Whether an email sends out, an ad retargeting campaign, or taking care of social media sites accounts, each job is among numerous client communications that together develop a holistic client experience.

Marketing experts aren’t in a shortage of tasks to complete, there is a wide array of tools you can employ to create a memorable experience for your customers and improve your services.

However, how do you decide on the right one for your marketing emails? Our current testimonial series pointed out ActiveCampaign, and Mailchimp, that received a amount of interest by readers. To keep this topic interesting We’ll look at Emma’s Email Marketing in this post. Hope you’ll discover it useful!

What Is Emma’s e-mail marketing?

Emmais a loose term to mean “Email Marketing” It also functions as the identity behind the logo of the company to distinguish it from the vast array of available email marketing applications.

Read more: SurveyMonkey vs. Qualtrics: What’s the Difference?

It was founded around 2003, by Will Weaver  and Clint Smith,  it’s headquartered in Nashville, Tennessee, with its second office in Portland, Oregon.

While keeping its Southern roots and headquarters it has now expanded its reach by adding additional offices at Indianapolis, London, San Francisco and Sydney as well as acquiring other companies in the digital space such as Boomerang as it goes along the way.

Emma offers a rather irregular emphasis when it involves email marketing. You will find not just a service that is easy and pleasant to use yet likewise solution personnel that aspires to direct you through the process. This experience includes several factors to consider, which may make Emma a sub-optimal ESP (Email Company) option for many businesses.

Now, let’s start and also explore each group to determine if Emma’s email advertising ticks all the boxes you need for your service!

Emma’s Hardware & Software Need 

Emma’s e-mail marketing is a SaaS, cloud-based system, and no installation is required. It was designed to work effectively with many internet browsers that are commonly used including:

  • Apple Safari
  • Mozilla Firefox
  • Google Chrome
  • Microsoft Side

Nonetheless, you can’t use the following in need of support web browsers to work with Emma:

  • Camino
  • Sea Monkey
  • Internet Explorer
  • Opera
  • Everything else

Emma isn’t mobile-responsive as of this moment, meaning that the application cannot be used on smartphones.

While some users are able to sign in and enter their credentials without thinking using their mobile phones, it could be impossible for other users to do the same. Your experience may differ on your phone.

This is the reason Emma recommends that you use the platform via either a laptop or desktop PC using a reliable web browser that has the most current version to ensure the most optimal experience.

Emma Important Features

emma hq

Emma HQ was developed to assist restaurants, universities fitness centers, as well as other franchises control their marketing and email advertising. It addresses the progressing demands of marketing professionals at dispersed organizations with three unique attributes:

Approvals dashboard: Emma HQ streamlines online marketers’ review and authorization processes by letting them manage everything from a single dashboard. Prior to sending out the email the email, it must be uploaded on the authorized dashboard which allows online marketers to quickly update send out emails or make edits to ensure that each email adheres to the brand’s standards.

Brand controls: To deliver a regular brand name experience, Emma HQ allows users to create and share approved themes to their sub-accounts and locks creative components within the templates.

Components can have branding and design elements like colors, fonts, and text sizes.

Utilizing an asset management system, customers are able to also create and share approved designs and assets made up of logos for companies images, files, and documents. It’s much simpler for specific accounts to make emails with customized content, and still maintain a brand that is recognizable across all platforms..

Activity dashboard: The centralized dashboard allows online marketers to watch all recent activity and result from every one of their sub-accounts. It will make it easy to see which areas are performing well and which ones need even more help with their e-mail marketing approach.

Marketing automation

marketing automation

With this powerful marketing automation feature it is possible to design specific workflows that are based on the activities of your customers both inside and outside of the inbox. Here’s the information you need to know about its features for marketing automation :

List segmentation: Perhaps one of Emma’s greatest features is its excellent segmentation tool, which is able to be targeted to specific details like birthday, postal code, purchased items, and whether or not they’ve opened your last e-mail. Segmented groups are quickly obtainable, and you can create an unrestricted variety of segments when it involves sending targeted campaigns. It is an excellent tool to examine your markets and adjust your results.

Branching logic: This feature assists you in delivering one of the most appropriate messages based on whether someone opens up a certain e-mail or makes a specific click. It can come to be the trigger for the next campaign.

Trigger messages: Based on site visits and also current purchases, Emma converts consumer information into a computerized email that is super-relevant and also very- timely.

Dynamic web content

dynamic content

Dynamic web content is a robust brand-new feature from Emma that lets you send one-of-a-kind, customized web content to each of your target markets based upon the data you save concerning them – all from a solitary e-mail.

You can use various photos, color patterns, and message blocks to make different individual demographics feel like they are at home, all based on the information you collect from them. You can additionally check a sample market and onward the winning e-mail to the remainder of your list.

A/B testing

a/b testing

As one of the most fundamental email marketing functions, A/B testing enables you to produce two versions of the same e-mail with several distinctions and afterward track the two variations’ efficiency. It helps you determine what your clients like and don’t, such as regarding their e-mail content.

Landing pages

landing page

Emma allows you to produce beautiful click-through landing pages with no programmer required. You just create your landing web page, strike “publish,” and obtain a sharable web link perfect for your channels’ approval.

So, with Emma landing pages, you can:

  • Utilize its drag-and-drop editor to construct your landing page
  • Each landing page obtains a unique URL
  • Installed a signup form to collect leads, contacts with details, or RSVPs to an event
  • Personalized web page title for SEO optimization
  • Track web link clicks with Google Analytics integration

Email analytics

email analytics

With Emma’s accurate and informative reporting, you can learn more about your audience and utilize your data to get better outcomes whenever you send an email.

You will get numerous data and metrics, including opens, clicks, shares, opt-outs, etc. However, Emma goes a little further than that and gives visual feedback regarding the parts of the e-mail clients communicated with. There are some vibrant and compelling charts to aid you in visualizing easily.

After every day, Emma will certainly rate your campaign with a mail score, giving you a suggestion of just how your project is executing. Plus, exporting reports as spreadsheets or.pdf is feasible.

Emma’s ease of use

easy of use

Its design is tidy and modern, tactically utilizing color against a bright white background. There are only a few tabs to work with, consisting of Residence, Target market, Campaigns, Action, and also Automation.

Emma does superb work of holding your hand and utilizing the learning process. Also, skipping training videos will provide a rule of thumb to get you started. And also, its main ideology is to encourage feedback. It gives the essential to determine the metrics and publish your e-mail campaign by intending it accordingly. By doing so, it makes certain that customers are working with the most effective possible scoreboard.

In addition, it deserves mentioning that Emma offers email and phone assistance for all of its tiers, which you will not usually discover with various other platforms. That’s why Emma is an exceptional rated system in this category.

Emma security functions


Emma claims to store and process data within an American cloud environment which is in line with important standards to meet different compliance requirements which include SOC 2 TypeII and ISO27001.

Its security paperwork is often reviewed and upgraded to show changes in response to recently determined hazards and its dedication to continual renovation. Furthermore, Emma uses the NIST Cybersecurity Framework to assess the capability to recognize and protect against, detect and react to, as well as recover from security incidents.

When it involves physical safety and security, the company monitors its data centers 24/7 for all operational security and performance facets. They’re likewise equipped with multi-stage security utilizing a proximity card access control system egrees and at ingress doors. Additionally, gain access is restricted to accredited data facility employees.

No one is permitted to go into the production location without prior clearance and a suitable companion. Every data center personnel undergo background safety checks.

Emma is just permitted to share any kind of info regarding your account with an outside company in the complying with cases:

  • The organization is refining your payment for Emma’s services and requires certain information necessary for the transaction.
  • The government or various other agencies that are encouraged to require them to reveal your personal or account details
  • Emma is highlighting examples of your campaigns, templates, or case studies and has obtained your consent before revealing such information.
  • Emma is reporting on its total client base and task, in which situation it will reveal basic, aggregate (non-personally identifiable) information.

Emma Integration, As well as Add-ons


Emma integrates well with a few well-known apps so that you can have some harmony with your data. Nevertheless, you will certainly find a restricted number in the pool.

You have numerous choices in analytics, CRM, video, limited Shopping, and various other services such as Eventbrite and SurveyMonkey. The absence of assimilations can be a dealbreaker for some, so consider exactly how your data needs to communicate before committing to Emma.

Emma prices plan


The software offers three differentially-priced editions, which are targeted to various sectors of customers. It’s very clear regarding what is included in each rate. However, remember that a yearly contract is needed for every plan, which may be a bit high unless you were certain Emma was for you.

While its cost is reasonably high compared to other e-mail marketing systems, the value is great for the money. With client service at every phase and a great function collection, the software is priced with the growing small business in mind.

Below is the information on its three pricing strategies:

Lite Plan (begins at \$99/ month): for small companies prepared to do smarter email marketing

  • Drag-and-drop e-mail editor
  • Email template gallery
  • Real-time reporting, as well as analytics
  • Guestbook application
  • List importing
  • Segmentation tools
  • Lightbox signup forms
  • Dynamic content
  • A/B web content testing
  • Integrated assimilations
  • API Access 
  • Code-your-own mailings
  • One individual
  • One e-mail automation process
  • Email & phone support

Essentials plan (beginnings at $159/ month): for high-performing marketing experts searching for next-level email capabilities

  • Every little thing in the Essential Plan
  • Ten users
  • Unrestricted email automation operations
  • Landing page builder
  • Litmus inbox preview
  • Custom Event API automation

Emma for Team (begins at $279/ month): for big brands or franchised organizations managing email programs from one corporate account

  • Everything in the Team Plan
  • Unlimited managers
  • Create custom-made templates
  • Personal branding
  • Approvals control panel
  • Layout style locking
  • Tiered account framework
  • Activity dashboard
  • Template and asset manager
  • Account and user authorizations

If you have over 10,000 contacts, you can call Emma for a personalized quote.

Emma customer assistance

customer support

Emma consumer support is available through:

  • Email: You will be offered an e-mail contact when you sign up for Emma
  • Phone: You’ll obtain a contact number for your Emma representative
  • Blog: You can find links to many useful posts on social media
  • Video tutorials: Emma supplies a collection of video tutorials for fast learning
  • The Emma community: An online forum works as an online help center
  • Facebook: Emma usually updates its Facebook web page with links to marketing sources and write-ups
  • Twitter: The Twitter feed is upgraded a little bit more often as well as features comparable web content

Pros and Cons of using Emma


  • Easy to use
  • Great function collection
  • Automatic spam filter before you send an email campaign
  • Offered and many training as well as guidance
  • Superb consumer assistance


  • No regular monthly prices plans
  • Fairly pricey
  • Limited integrations

Alternatives to Emma’s e-mail marketing

It is indisputable that Emma is fantastic for internet marketers to maximize their email marketing campaigns with little to no effort.

However, as you can see, Emma is fairly expensive compared to various other systems, also on its fundamental plan. Plus, you must enroll in a one-year agreement and can’t head out of it. Minimal integration can also lead to the hassle virtually nobody wants to experience.

That’s why we have included this section in this post, which will certainly assist you in discovering the most effective choice for your business.

Emma vs. AVADA Email

In spite of being a new face in the e-mail marketing world, AVADA Email has achieved a great deal of attention from online marketing professionals. The platform uses a lot of best-in-class attributes, yet with a far better price that ranges well.

So, why should you select AVADA Email?

  • It is simple to begin, even with little or no technological abilities.
  • It supplies ready-to-use, lovely, and expert e-mail layouts.
  • It sends emails to notify your consumers to recuperate their carts immediately.
  • With its sophisticated segmentation features, you can deliver your messages to appropriate people at the right time.
  • With Exit-Intent pop-ups and Spin for Win you will be able to collect leads in a short time.
  • Its detailed reports let you monitor your e-mail performance.
  • Its client assistance group is friendly, well-informed, and also expert.
  • It is more affordable than Emma.

Plus, AVADA Email deals with an absolutely free plan, offering you more possibilities to experience before you devote yourself to it. If you prefer advanced functions, choose its Pro Plan, which starts at just $9/ month.

Emma vs. Mailchimp

Mailchimp is no longer simply an e-mail marketing tool. Over the last few years, the firm has established several new channels and functionalities to grow organizations worldwide.

Why should you select Mailchimp as an alternative to Emma?

  • It’s free for beginners and costs money when you strike 2,000 customers.
  • It’s easy to use
  • It incorporates well with thousands of integrations and attachments
  • It provides optimized themes for mobile.
  • It has a real-time integrated previewer to assist you in seeing what your e-mail appears like before you send it.

Emma vs. ActiveCampaign

ActiveCampaign is a SaaS-based marketing system that has encouraged several tiny and medium-sized companies. It has advanced from a basic e-mail marketing system to an all-in-one marketing providers.

Why should you select ActiveCampaign?

  • Its plans are budget-friendly and also feature-rich
  • It integrates with a variety of integrations as well as add-ons
  • It uses different consumer support networks
  • Its security features are durable
  • It provides free migrations

The Bottom Line

We’re fairly impressed by Emma’s power-packed features and versatility. Certainly, it isn’t excellent and requires improvement in some areas, yet it is still worth considering and a great try.

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