How to Write a Website Redesign Proposal?

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Given that 80% of internet users will not visit an online site following a negative experience, it is important to examine your website.

If you look over your website, there are some reasons to consider an overhaul. Maybe your site appears outdated and requires a new look. Perhaps your website is loading slowly, and you’re receiving negative user feedback. Perhaps your website isn’t responsive, and you’re losing mobile visitors.

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If you want to enhance your site’s look, appearance, conversion rate or traffic, redesigning your website could significantly impact your company.

However, despite these benefits, don’t expect instant buy-in from each stakeholder. The knowledge that redesigning your website could cost as much as $65,000, and you must be ready to convince your employer to put in the time, money and resources needed to revamp your website.

In this blog, we’ll go through the steps of writing an idea for a website redesign that your boss won’t be able to turn down. Let’s get started.

Website Redesign Proposal Sample

Each proposal for redesigning a website should be based on the same format. Start with a problem description and propose a solution, then estimate the time and money needed to finish the task.

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To better understand the significance of the various components, See the redesign concept of my fictional company, ABC, below.

sample draft[Image: Source]

Problem Statement

The proposal starts with a clear explanation of the shortcomings of ABC’s current website: It’s challenging for users to navigate through and for back-end users to create pages. The design and navigation problems are subsequently linked to the indicators: this site displays more bounces and fewer page visits as time passes.

The proposal will now explain how a website redesign will solve these issues.

Proposed Solution

The solution proposed is divided into two parts: the main goals of the redesign and the features that need to be added to the site to accomplish these objectives.

The main objectives of the redesign are moving to the CMS, enhancing navigation routes at the front end of the website, and creating a modern and responsive design. The proposal also includes two additional goals of the revamp: integration with social media platforms and greater interaction with the user.

Then, we’ll look at the functionality needed to achieve our goals, such as the ability to design responsively and integrate into Facebook, Twitter, LinkedIn and Pinterest.

Time and Budget Estimate

This section outlines a proposed timeframe and budget. The stakeholders at ABC will be able to ask additional questions regarding the timeline and cost, as well as the proposed dates for the redesign launch and the debut of the new website.

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They may also want estimates from CMS providers to provide the functionality required in the above paragraph. You could anticipate and answer these issues in your revision plan.

Now you’ve got a better idea of what a design plan should be. Let’s create an outline one paragraph at a time.

Website Redesign Proposal Template

To begin creating your proposal, refer to the website redesign proposal template below.

Find the weak points of your current website.

The first step is to make an honest evaluation of the shortcomings of your current website. Are the colours as well as typography, and elements of your design no longer fit with your branding? Are you using multiple navigation systems on your website that frustrate or confuse users?

Are you having difficulty scheduling and maintaining the content for your team members?

Be sure to link these issues with opportunities your company can profit from. Rebranding can help you connect with the people you want to reach, simplifying the navigation system can help enhance the user experience and transferring to a CMS will enhance the efficiency of your marketing team.

Here’s a sample to assess your current website:

Our present website reads: [LIST OF FLAWS]
In redesigning our website, we’ll correct [LIST What REDESIGN CORRECT]
It means that our company will be able to [LIST COMPETITIVE ADVANTAGES]

Set clear and quantifiable objectives for your new website

If you look at your website’s current state, you may discover a variety of issues that could push the redesign plan in different directions. To limit the scope of work, you must establish precise objectives for your new site:

  • Attracting 10,000 unique visitors a month
  • Increase your conversion rate by 5% per year
  • The site generates 50 backlinks every month.
  • Ten new newsletter subscribers are added each week.

Choose which one is your most important priority and which ones are second. For instance, if your top goal is to create qualified leads for your sales team every month. Another goal might be to educate potential buyers on your products and services by providing at minimum 10 blog posts or instructional videos, or other useful tools each week.

Here’s a sample for setting goals for your project:

Our first prioritization has been: [LIST TOP Priority]
Our second priorities are: [LIST OTHER GOALS]

Define the essential functionality for your new website.

Then, it would be best to outline what you need to do on your website to achieve these goals. You may also add optional functions, but be sure you specify the mandatory features and those that are useful to include.

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For instance, it could be vital that you have a blog on your website; however, it’s nice to have a full resource centre with advanced search features. Based on your budget and timeframe, you may be able only to purchase the essential functionality, which is fine.

If you can align the primary features with your objectives, only getting the basic required approvals will allow you to reach your objectives. For instance, blogs on their own can assist in driving an increase in organic visitors to your website. However, if you’re lucky, you may have your entire list of wishes accepted.

Here’s a template detailing the features you’ll need:

To reach our goal, which is at the top of our list to be successful, we require: [LIST OF REQUIRED FUNCTIONALITY]
To assist us in achieving our other objectives, we suggest: [LIST OF OPTIONAL FUNCTIONALITY]

Calculate costs and set deadlines.

In the end, you need to give your boss and other parties involved an idea of the design’s cost and the time it will likely take.

Make sure you divide the cost into the various line items. Start by identifying the CMS you’re planning to use. If it’s proprietary, you should include the monthly software cost. If it’s open-source, ensure you have an account to host it, SSL certification, and any premium themes or extensions you must purchase.

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If you’re considering engaging a freelancer or a company to redesign your small website or big site, calculate the expense by dividing their hourly fee by the duration you’re planning for the project.

When you realize that a typical site will take 12-14 weeks to update, It is possible to break it down into smaller, more concrete deadlines. How long will it take to review and choose the best CMS? When do you want to begin the revamp? When do you want to start the redesign? These are only a few questions you must include in your proposition.

Here’s a sample for dissecting the budget and timeframe:

What would be the cost of redesigning a website “[LIST THE SUM]
Here is the line item description in the estimated amount: (LIST OF COSTS IN TABLE]
The newly redesigned website process [LISTE the TOTAL WEEKS]
The redesign will last approximately: [LIST THE TOTAL WEEKS
The following is an approximate timetable for this revamp: (LIST STAGES FOR REDESIGN]

Ready to Redesign Your Site

Convincing the stakeholders you need to work with that the redesigning process of your business’s website isn’t easy. Suppose you follow the format outlined in the previous paragraph.

In that case, it is possible to prepare a proposal for redesigning your website that effectively communicates your site’s present issues and describes how the redesign can resolve them and expand your company’s business.

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