SurveyMonkey vs. Qualtrics: What’s the Difference?

Customers are the main factor in success in business. You’ve hit the jackpot if you can solve their issues while offering an excellent customer experience. If you make a mistake, they’ll seek a different solution, and there’s plenty to pick from.

Working out your customers’ requirements can be difficult unless you’re an intuitive thinker. It’s good that you can access feedback collection platforms to gather and transform data into useful information.

There are a lot of choices to choose from, but today, we’ll concentrate on SurveyMonkey and Qualtrics. We’ll show you how they function, discuss their strengths, weaknesses, and help you choose the best option.

Let’s begin.

SurveyMonkey Vs. Qualtrics

In the last couple of years, many brands have begun to appreciate the value data from customers can provide to businesses, from enhancing the fit of their products to the market to increasing the retention of customers.

It has increased the number of feedback collection platforms, with SurveyMonkey and Qualtrics being two of the most well-known. Both let you analyze and collect business data.

SurveyMonkey is among the most awaited online survey platform. It lets users design surveys, send and analyze surveys, which include CSAT, NPS, employee surveys for Engagement, easy feedback forms, and more.

Qualtrics is an experience management system for customers that focuses on gathering data, organizing, and comprehending data about employees, customers, market trends, and many more.

SurveyMonkey is designed to collect feedback. It’s simple to use and the best option for small organizations. The community can get started with minimal education.

Qualtrics, However, provides sophisticated market research tools geared more toward enterprises.

We’ll look at the key aspects that each of these platforms has below.

SurveyMonkey: How does it work?

SurveyMonkey allows you to easily make surveys and polls and distribute them to your intended audience via several options, such as:

• Weblink.
• Email.
• Social media.
• And much more.

You can export your results, employ the built-in analytics panel, or even integrate and analyze them with other tools.

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SurveyMonkey is the preferred feedback system for more than 330,000 companies that, include 95% of Fortune 500 companies.

The website states that they assist in answering twenty million inquiries every day. It is what makes SurveyMonkey among the top companies in the survey field.

SurveyMonkey provides three kinds of plans for individuals, teams, and enterprises. Each has different distinct tiers. The major differences are in access to features and the number of responses you can get yearly.

Here’s a short outline of the costs:

• The basic plan – no cost.
• The Standard Monthly plan costs \$99/month.
• The Standard Annual plan costs $22 per month. It is charged annually.
• The Advantage plan costs $39 per month, which is billed annually.
• The premier plan costs $119 per month. It is charged annually.
• A team advantage plan costs $25 per month for each user, payable annually.
• The team premier plan costs $75 per month for each user and is billed annually.

SurveyMonkey Advantages

The majority of users who give SurveyMonkey five stars G2 list some of the features below as their top picks:

• The ability to seamlessly connect and use the survey results across over 100 popular business platforms, such as HubSpot.
• The survey can be launched quickly and effortlessly. The tool has more than 250 templates for surveys that can be used for surveys such as Net Promoter Scoring (NPS), customer satisfaction (CSAT), Engagement of employees as well as market research, and much more.

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• An easy user interface (UI) and soft learning curve, even for people who have never tried a feedback instrument.
• Effective and user-friendly analytics tools, such as the predictions of survey results, Data visualization, and word clouds. You can divide your respondents based on certain aspects, such as demographics.

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• Gain access to SurveyMonkey Audience, an international consumer panel with over 175 million people (which could be useful for massive-scale studies).

SurveyMonkey Disadvantages

Here are three typical issues that people report on the internet.

SurveyMonkey is costly to make use of.

It is especially true when you must collect thousands of responses or sophisticated customization options.

If you initially choose one of the more inexpensive plans, you could upgrade to a more expensive one to access all the required features.

There’s no trial offer.

If you don’t have a trial period for premium services, it’s impossible to know whether it’s worth the cost of an expensive plan.

Compared to different platforms, SurveyMonkey’s Free plan lets you “scratch the surface.” In addition, you can’t include skip logic in surveys, login across several devices, or create over 10 additional questions.

You may face design limitations.

The survey design may appear outdated or too cluttered for those taking part.

Qualtrics What is it, and how does it work?

Qualtrics is a company that collects and stores data about employees, customers, and the marketplace you operate in. It’s utilized by over 16,000 brands worldwide, which translates to two million users.

In addition, Qualtrics helps with:

• In-depth analysis of your customer’s desires, needs, and concerns.
• Making content relevant to your audience based on the information you have gathered.
• Collecting feedback on your product and implementing modifications based on that feedback to increase customer loyalty.
• Enhancing the market fit of products.
• Make your brand more visible to employees, clients, and prospective customers.
• Discovering services and products that your customers can gain from.

Regarding pricing, there are not many details on their site. It’s certainly higher priced than SurveyMonkey because it has advanced features. If you’d like to discuss pricing options, you must schedule an appointment to see a demonstration.

Qualtrics provides a trial for free that allows you to test it to determine if it’s the best fit for you.

Qualtrics Advantages

Here are a few of the reasons people pick Qualtrics:

• There are more than 100 questions types and templates for surveys that are ready to use.
• Qualtrics lets you use questions that you have already created in surveys to use in your survey instead of writing the questions completely from scratch.
• You can design and conduct tests on surveys in real time.
• There are a variety of methods of distribution for surveys, such as mobile devices, in-app chatbots, the web, and many more.
• Qualtrics has built-in predictive intelligence and statistical analysis tools to uncover new insights.
• You can access expert review, which reviews every question in real-time and gives design enhancement suggestions to increase the response rate and the data quality.
• You can easily share reports. You can select from over 30 graph types and share your findings online or export your data in PDF, Doc, CSV, or PowerPoint formats.

Qualtrics Disadvantages

There are a few areas where Qualtrics may be lacking. Some of the common issues are:

• Insufficient pre-built integrations built for business applications. There are just five.
• Panels are available only to U.S.-based users as well as certain other countries. To set up a panel, you will need to contact Qualtrics support.
• There is less experience with collecting data. Its AI functions mainly focus on data analytics.
• Reports may take some time to load, especially if you’re trying to analyze huge datasets.
• Flexible survey customization options.

Which one should you choose SurveyMonkey, or Qualtrics?

Each SurveyMonkey, along with Qualtrics, is a well-known platform for feedback collection.

The users appreciate SurveyMonkey for its simplicity of use, large library of survey templates, and dozens of integrations to business tools.

However, Qualtrics is a common option for professionals needing access to advanced predictive intelligence capabilities.

SurveyMonkey is most likely the most well-known name in the polls and surveys category. It could be a good choice if you are a novice at gathering feedback or have a straightforward campaign planned.

For example, evaluate your business’s NPS or CSAT every quarter.

Indeed, SurveyMonkey does not meet the requirements for customizing surveys. It’s also costly, especially if you want to take advantage of all its features.

Qualtrics provides access to a template library that lets you conduct your surveys through several channels. Compared to SurveyMonkey, It shines impressively concerning its AI-powered analytics and predictive capabilities.

Yet, Qualtrics only integrates with the top business platforms instead of the over 100 integrations SurveyMonkey provides.

Choosing the Best Survey Software For Your Business

Before you sign up for a paid subscription, It’s worth trying both Qualtrics and SurveyMonkey’s free versions. Although you won’t be able to utilize these plans’ basic features to their fullest extent, you’ll be able to get an idea of how the interfaces operate.

If you consider price, features, and user experiences, it’s much more straightforward to make the correct decision. If you’re an existing blogging ideal customer, it’s good that they both work with our range of tools.

What’s left to say? Have fun collecting feedback.