Content writing is vital for both B2B and C2C companies. Every brand requires an online presence to compete in a highly competitive market. Well-written content will help your company make a mark in the market. However, it can be more complex.
Many business owners need to gain the knowledge or structure to produce content every week. But that doesn’t mean that it cannot be done.
With only little planning and a few great web-based tools, anyone can create amazing SEO content that can help drive business objectives.
It is a broke down of my process to create awesome SEO-oriented content every week for an off-site my project called mybloggingidea.
Why Content is Important
It’s first important to understand why creating great content every week is essential to your company’s success. I know how difficult writing can be; it takes a lot of time.
For many people, this implies that it is at the bottom of the list checklist or is skipped because it may seem daunting. It’s a major mistake for several reasons.
Content connects you to customers
Content is the main effective ways to increase brand awareness and create a direct connection with your clients.
It’s a way to display your personal brand image by sharing information that you believe is relevant to your clients. They feel as a part of your family and would like more information. It implies you can market more products and establish your credibility in the business.
Content Enhances The Visibility
Creating great SEO-focused content can put your brand and product in front of consumers who will most likely need your assistance.
You’ll rank higher on search engines and have a better chance to compete with your competitors when you create consistently excellent content each week.
Content is a major factor that influences conversions
It is more probable for people to buy an item online after reading about it in a publication. Reviews and testimonials give credibility to the products and make customers feel more confident when purchasing.
We observed this in many website content, where consumers came across articles such as “Best Luxury Websites ” and bought several varieties of the tea they learned within the piece. The creation of content can help you consumers understand your products and how they can profit from them.
Content helps build trust
Good SEO-focused content will also help in building trust for your company’s image. You may show your expertise in your field when you publish well-researched and informative content.
How I Create Awesome Content Every Week
My job is to write SEO-friendly posts every day for my project. With my writing expertise and a simple content creation method, I’ve secured the top position on an array of high-converting terms.
It’s possible to do the same If you follow these guidelines to create a content strategy and schedule. It’s easier than it appears. You may produce fast to increase conversions and meet your marketing objectives.
To produce great content from week to week, it is essential to establish a strategy. In this instance, it involves conducting even a little keyword research. I utilize Ahrefs to find the keywords relevant to our industry and have high searches and low difficulty.
In conjunction with my project, I also found concentrating on specific SEO issues useful. It meant identifying terms that would help our customers to solve a problem. These were only sometimes the keywords with the greatest volume, but they were nevertheless worth pursuing because they could lead to more conversions.
I track our keyword research in a content plan with the help of Google Sheets. The content planning process is crucial to track the keywords you intend to target or previously identified. So that you don’t duplicate your content (and believe me when I said that) after a year’s content writing, you’ll feel grateful that you have a list of keywords you’ve previously targeted.
I also use various tabs on the same sheet to keep track of trends and analyze our performance every week. It is particularly useful in case you wish to revisit and tweak the content that is good performers.
After researching keywords, it’s time to decide which keywords to concentrate on first. When we launched my project , we started by focusing on the most popular SEO types, such as “seo monitor,” seo blog writer,” and so on.
Your field might be more complex than it appears. Therefore, it’s okay to experiment at this moment. When you create content every week, you’ll discover which posts are the most engaging, and you’ll be able to alter your content strategy as required.
Maintain a Calendar
If you know the content you’ll write, making a schedule will allow you to remain on the right track. One of the big challenges of creating content is being on the same track. A schedule can assist you in determining deadlines to ensure that you post each week.
I utilize Asana to manage the SEO writing assignments in a well-organized editorial calendar. The calendar I use for my project includes sections for posts in the writing process’s making, drafting, and editing stages.
I’m responsible for the whole publishing process for our blog on myblobbingidea, so I’ve intuitively designed the blog’s Asana. You can choose the number of columns you’d like and label them as you’d like. Ensure that your draft’s flow is consistent and allows you to track the entire draft from beginning to end.
I always provide deadlines for drafts, final publication dates, and assignees for each process stage to ensure everyone knows who is accountable for what. It is simple to move tasks around in new columns. You can also include hyperlinks to drafts and live posts to make referring back easier.
Our Writing Process
The writing process differs for everyone, and you’ll need to discover your best method. I’ve found a method that permit me to create amazing content week after week. Here’s how I go about it:
I begin the writing process by plugging every word into Grammerly. This tool allows me to get an idea of the information I want to incorporate in my article by pointing me to pertinent terms that I should include in the text following the article’s already ranked content.
After reviewing the relevant keywords, I compose the article and then plug it into Grammerly’s “optimize” area of Grammerly. The program gives your article an A-grade and indicates which keywords you’ve utilized and which you didn’t.
You can add more pertinent terms or clean up the reading comprehension and word count to improve your score.
Each person has their style of writing. Some require complete silence to get their work accomplished, while others prefer background music. Some prefer working in the mornings, while others have to write into the night.
I am at my best at the starting of the day and write shortly after making my bed. It also means that I can go mountain biking later in the day. Please find what you enjoy and stick to it.
I use Google Docs to store all of our documents since they’re quick to retrieve, and also, the platform allows you to edit and keep track of changes. I adhere to the same layout for all our posts when I write. I stick to similar headers as well as fonts to make sure that the article is consistent. I also add any images we’ll incorporate directly into the article.
When the article is completed After, I change the sharing preferences to add editing rights for our team. After that, I paste the link in the Asana task in the “drafts” section and then transfer the task onto the “editing”.
Each post you write should be subject to edits. In mybloggingidea, our editors go through every article to ensure that it is correct in grammar and spelling and has a good grade within Grammerly.
Since I’m the person who handles all my project content, I edit the bulk of my writing. I’m not a professional editor, so this could sometimes be challenging. Online tools like Grammarly help you spot grammar and spelling mistakes and check your writing against other content to stop accidental plagiarism.
If you don’t have a team of writers or editors, You can use an application such as Grammarly to edit the same way I use it.
The publishing process can differ depending on the publishing tools you use. We work with clients using various platforms, WordPress, and even Shopify. No matter what platform you utilize, there are a some points to be aware of when creating content.
To createmy project, we employ WordPress, a simple platform. I always add the site’s name with a catchy headline and then change the slug to reflect the keywords we seek.
I ensure that I create a well-thought-out and informative SEO title and description, description for the post. We rely on our SEO description to create social media posts, so when you use the same, it’s crucial to ensure that it engages users.
It’s important to update regularly and in a timely. Customers will grow accustomed to receiving content from you. And if you fail to publish many posts, they might cease to return for updates. Asana helps keep track of the publishing dates and ensures you remember an article by mistake.
For my project, I publish atleast a new post every day. You can choose to publish less frequently or more often. It’s your choice. Determine early on the frequency you’d like to post and what days. Establish the schedule within your Asana and adhere to it.
Creates Great SEO-focused Content
The task of writing content can be overwhelming initially. Understanding why content is important can give you the confidence you’ll need to get started writing regularly for your clients.
Once you have a plan, composing content is a easy task you can cross off your list of things to do. With the help of tools such as Asana and Grammarly, writing is easier than it might appear.
Make time and effort to research keywords and remain committed to your publishing calendar. If you adhere to your schedule, you’ll be certain to create amazing SEO content every week.
I am a professional Blogger, SEO Expert and Affiliate Martketer. I shared my idea and thoughts about blogging etc.